The Successful Business of Designing Logos
If you have an eye for design and a creative mind you may be able to put that talent to work for you. Every company can use a cleverly designed logo for branding their business. Read on to learn how to make money with logo designs.
The use of a picture can go a long way in branding a company. The simple image of an apple with a bite out of it is a good example of how Apple created a powerful icon that is recognized by most people. Nike’s Swoosh is another example of how a simple image can make a powerful connection to a name brand.
The most important tool you will need to get started is a graphic program to work with. There are several websites that offer free tools for designing logos but your options are usually fairly limited. For professional software do a comparison of what is available on the market by doing a search for a review of this type of software. Select the option that best fits your budget and your needs.
Designing your own logo will be your first assignment. Your goal is to create an image that exemplifies your talent while expressing your creative services. With your new design and basic business information print up business cards that you can give to anybody and everybody that you know. You may find that through word of mouth advertising your business card will reach someone in need of your services.
The next step in setting up your business is to create a simple website that showcases your design and lists pertinent information about your services. Use Google Places to advertise your services for free. A home address may be used for this listing but it is advisable to opt to not have the address displayed.
With your website up and your business cards in place you are ready to start finding your first clients. Your customer base can be found in local companies as well as online businesses. Any person doing business without a personal company logo is your target.
A simple and effective way to find businesses in need of your services is to use Google Places as a tool. If you have a particular area that you are interested in focusing on do a local search on Google. As an example Florist companies may interest you because you are really good with floral designs. Your search will bring up a list of local florists with links to their websites.
The good thing about approaching these particular companies is that if they are savvy enough to list on Google Places they have a proactive attitude towards promotion and marketing. Look through the websites and make a note of all those sites that do not have a logo displayed on their site.
For a more personal touch you can visit the local places and hand them your business card and introduce your services. An email to distant companies noting that you did not see a logo on their site with an offer to work with them to resolve that problem may help get a few clients. Keeping your initial contact short and sweet can work to your benefit for busy business owners.
When you have a new client spend time understanding what their business is all about who their target market is. Spending time understanding this may help with your design process. Create several designs for your client to review. With any luck they will find one that is perfect for them. Be prepared to make adjustments to your designs if required.
Determine beforehand how you plan on charging your clients. You can set up your business on a flat fee per job basis or charge an hourly rate. One option to consider is a customer discount for acknowledging you as the logo designer on their website with a link to your site. You can even expand your services by offering full packages that include delivery of new business cards and stationary with their new personal logo.
The Verizon fios promo code will help you save some money on internet costs, which your logo business will need since you have to use the internet to connect with your clients.
Tagged with: art • business • design • finance • hobbies • home • home business • internet • Internet Business • logo • make money • marketing • Marketing Your Business • money • sales
Filed under: Marketing Your Business
Like this post? Subscribe to my RSS feed and get loads more!


Leave a Reply